Over the past 36 years, I’ve worked with some of the world’s leading brands, including Sony PlayStation, Nationwide Building Society, Electronic Arts, Tesco, Paramount Pictures, Universal, Warner Bros, MTV, Polaroid, Samsonite, Hilton, Nokia, Accor, and Sky—delivering creative across brand, digital, and campaign environments.
—combining design direction with hands-on delivery.
I bring a calm, solutions-focused approach to complex problems, with a proven ability to lead teams, make clear decisions under pressure, and consistently deliver high-quality work at scale.
1990-1992
The Marketing Store Worldwide
Position: Designer
Projects: POS, Branding, In-store merchandising
Clients: ASDA, Clement Clarke, Our Price Music
1994-1996
Ping Communications (CCHM PING)
Position: Partner
Projects: In-branch marketing, National sales promotion campaigns. Sell-through promotions
Clients: Nationwide Building Society,
Paramount and Universal Pictures
1992-1994
McKulsky King
Position: Senior Designer
Projects: Product packaging, POS, In-store merchandising
Clients: Woolworths, Tesco, Kodak
1996-2000
Saunders/Milner
Position: Design Director, Partner
Projects: Game identity, packaging, in-pack marketing
Clients: Electronics Arts, EA Sports,
The Marketing Store Worldwide, Jungle.com
2000-2006
Freelance: Design Director
Clients: BD-NTWK, Sony PlayStation, EyetoEye Digital, Campaign Works (Hilton), Rising Star Games, Barrington Harvey PR, Polaroid, Clinique, NatMags, Teenage Cancer Trust, Kiss100.
2006-2008
Rockfish Creative Consultancy
Position: Design Director, Partner
Projects: National Ad campaigns, Marketing 28 Mercure hotels,
Clients: Campaign Works (Hilton), Accor Hotels, Mercure Hotels
2008-2016
Freelance: Design Director
Motion / Online / Film / Print
Clients: Hertfordshire County Council, Youth Connexions, Acumus, Igloo Insurance, Essex County Council, Hilton Worldwide, OAG, BPP, Mercure Hotels, SP Direct, Danad.
2016-Aug 2020
Campaign Works
Position: Design Director
Projects: Brand identity and motion
Clients: Hilton Worldwide, Mitsubishi,
LivingWell.
Aug 2020-present
Position: Freelance Design Lead
Digital Merchandising sky.com
Client: Sky Creative
Typeface London is a collection of typographic works built through layering—adding, repeating, obscuring, and reworking until something new reveals itself.
I’ve always been interested in what happens when type moves beyond its job of simply communicating. When pushed far enough, it becomes texture, pattern, noise—something you respond to before you read.
Each piece starts with words, but it’s not about what they say. It’s about what they become.
brand_identity+digital/monasty
ChallengeTo balance contemporary hospitality branding with a rich historical narrative, drawing inspiration from the region’s Byzantine heritage without becoming pastiche or overly ornamental. The identity needed to feel timeless rather than thematic—subtle in its references, yet unmistakably connected to its context.
Creative DirectionThe approach centred on distilling key visual cues from Byzantine art and architecture—geometry, symmetry, iconography, and materiality—into a refined, modern system. Rather than direct replication, these influences were abstracted into a minimal, elegant identity framework.
OutcomeA cohesive identity that bridges past and present—grounded in Thessaloniki’s Byzantine legacy, yet designed for a contemporary, global audience. The result positions the hotel as both a destination and an experience: authentic, memorable, and aligned with the individuality expected of the Autograph Collection.
Monasty,
Thessaloniki,
Autograph
Collection
The time has come to enjoy the vibrant life of a charming city, the
magnificence of the Byzantine heritage and the comforts of modern-day life.
It is time to discover MonAsty Thessaloniki, Autograph Collection for an
experience that embodies culture and sophistication.
Intro
Divine
Elegance
and Urban
Sophistication
Contemporary, urban hospitality demands a harmonious fusion of simplicity and
lavishness, offering travellers with the ideal space for a business- or leisure-focused
stay. MonAsty Thessaloniki, Autograph Collection by Marriott International, presents an
irresistible union of exquisite accommodation, superb culinary concepts and unique
experiences, fused together as the Byzantine charms and the present seamlessly blend
in the city of Thessaloniki. The grandeur of the Byzantine era, and the ever-evolving
beauty of today unite in MonAsty Thessaloniki, in the heart of the city, where the sea
blends with the vibrant entertainment scene.
Previous
Next
The Highlights
ENNEA ROOFTOP BAR
Unlock the Skies
For heavenly views and seductive tastes, drinks and
flavours, reach for the top and the Ennea Rooftop Bar of
MonAsty Hotel in Thessaloniki with the 360° views to the
sea and the city, is a must-be destination in Thessaloniki
to enjoy an experience of relaxation and beauty in its
boho-chic surroundings.
Explore
The Taste Divine
Botargo Restaurant
Thessaloniki
Our concept restaurant called Botargo, after the delicacy
enjoyed in the Byzantine era and experiments and
advances monastic culinary traditions in a sophisticated
environment
Explore
MonAsty's Socializing Spot
Samite Gastro Bar
In MonAsty Thessaloniki we made a great effort to bring
the magnificence of the Byzantine heritage of the city to
today’s way of living. The echoes of the past become the
inspiration for an experience like no other, as our
experienced concierge and the facilities will make you feel
treated like royalty.
Explore
Stunning Location
Be in the heart of
Thessaloniki
MonAsty is located in the center of the city of Thessaloniki
close to the attractions and the vibrant city life, where
being the second-largest city of Greece. Thessaloniki is a
year-round destination for those who love history,
gastronomy and life.
Explore
BYZANTINE HERITAGE
Inspired by the Past.
Destined for Comfort.
In MonAsty Thessaloniki we made a great effort to bring
the magnificence of the Byzantine heritage of the city to
today’s way of living. The echoes of the past become the
inspiration for an experience like no other, as our
experienced concierge and the facilities will make you feel
treated like royalty.
Explore
Unique Experiences
The Samite
Silk Rituals
Indulge into a
form of art
A precious commodity treasured from the
Byzantine era, the delicateness of silk is reflected in
the heart of MonAsty Thessaloniki through the
Samite Silk Rituals, a set of amenities and
experiences designed to envelop guests in the
sleek embrace of nostalgic lavishness.
Hotel Experiences
Authentic Experiences Only
The most recent
history of life in
MonAsty Thessaloniki
Read more
Project Nena 2026_character_design+digital+AI
Originally developed over two decades ago, Sistastyle was built around a teenage girl’s world—music, fashion, attitude—expressed through a distinctive graffiti-led visual identity by ETCH.
Revisiting the project now, the aim is not to recreate what was, but to evolve it.
Through the use of AI tools like Runway, I’m exploring how that original visual energy can be translated into a modern context—introducing motion, depth, and new layers of expression while staying true to its roots.
It’s a collision of past and present: analogue beginnings, digital evolution.
understanding the creative power of AI through highly descriptive prompt creation and image referencing
It’s been 10 years since I designed this exhibition catalogue.
I came across it while digging through old folders on iCloud and it made me smile. It was one of those rare projects where the brief allowed complete freedom — a chance to explore layout, typography and pacing without the usual constraints of brand guidelines or commercial expectations.
The catalogue accompanied a small gallery exhibition I attended the private view for. I worked closely with Mark Daniels, son of Barry Daniels, one of the founders of the Danad collective, and with the brilliant writer Kevin Saunders, who authored the text.
Looking back, it represents a moment just before my work shifted fully into the digital space—a piece rooted in print, in craft, and in a slower, more considered way of making.
rowleys:london brand identity + motion + digital
An evolution of the original Rowleys mark, first created by Michael C Place.
The update builds on its inherent circular logic—using intersecting radial guides to refine form, balance and flow.
A subtle reworking that brings clarity, precision and a renewed sense of energy to the identity.
One Port Hill, Hertford, Herts SG14 1PJ UK
hello@rowleyslondon.com +44 (0)1992 587350
rowleyslondon.com
I’ve increasingly leaned into the power of Cinema 4D as a tool for exploration—using it to build, test and visualise ideas in a more spatial, dynamic way.
VS is a streetwear concept built around simple, stencilled illustrations of animals behaving just a little too human.
The idea is rooted in contrast—instinct versus imagination, nature versus the everyday. Each piece captures a moment that feels familiar but slightly off: a visual clash designed to provoke a second look.
Stripped back in execution but loaded with attitude, the identity leans into bold form, minimal colour, and a strong graphic presence—allowing the concept to carry the weight.
VS is an exploration of tension, humour, and the unexpected—expressed through clothing.
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Throughout my career, I’ve worked extensively within the gaming industry, collaborating with global brands including Sony PlayStation, Electronic Arts, and EA Sports, as well as a number of independent developers.
My work has spanned game identity and campaign development across multiple platforms, including projects for the Sony PSP and Nintendo DS. Notable projects include identity work for the classic Space Invaders on PSP, and contributing to the original UK advertising campaign for Guitar Hero.
simonjmilner.com typeface.london versus.london
Over the past 6 years, I’ve worked with an amazing team of people shaping the sky.com digital merchandising design landscape.
Leading creative output across campaigns, BAU, and rebrands for Sky Sports, TV & Cinema, Mobile, and Broadband (UK & ROI).
Hers’s a snapshot of some of the work including...
Major partner moments
Big Sport takeovers Entertainment launches Blockbuster movie releases Sky Mobile launches Sky Broadband
Prospect & Customer deal cards
Different verticals. Different objectives. One website.
